The Story of Cavalo Prestige

It was over dinner, at a local Melbourne Italian restaurant, that the first real shape of Cavalo Prestige began to form. Wes Maas, Cameron Pascoe, and Hass Fahd found themselves deep in conversation about what the ultimate prestige dealership could be. The idea wasn’t just to create a place to buy and sell prestige vehicles. It was to build a comprehensive one-stop shop for prestige. A true destination that delivered an experience as special as the cars on offer, and set a new standard in Australian automotive retail.

As the night went on, the conversation circled around names. One stood out: Cavalo. It was clean. Strong. A nod to the Portuguese word for ‘horse’, it tied in nicely with the calibre of vehicles they would stock and their heritage.

The following day, they looked up the restaurant where that conversation had taken place. The family who owned the restaurant shared the surname Cavallo. And with that coincidence, the name wasn’t just chosen, it seemed to have found them. Cavalo Prestige was born.

6-months later, as you walk through the newly renovated showroom, the idle of a Ferrari 488 is interrupted by lively conversation, the scent of freshly roasted coffee lingers from Roasting Warehouse downstairs, and all around you, lies an unbelievable range of prestige cars. From Audi to Rolls-Royce, the range is diverse, but all tied together through a thread of quality. Split amongst the two outdoor vehicle displays, the performance showroom, and the two-story main showroom, this 1.8-hectare property houses up to 500 cars on-site, making it the largest prestige dealership in Australia. With a fully equipped service centre, car wash, café, finance department, podcast studio, and movie theatre on-site, the vision of delivering a one-of-a-kind destination has been well and truly exceeded. As their team will proudly tell you, the ultimate prestige dealership has arrived.

Who is Cavalo Prestige?

Cavalo Prestige opened in March of 2025, and now boasts Australia’s largest single-site prestige dealership. At its core is their retail offering, comprised of up to 500 prestige vehicles at the 99 Lorimer Street, Docklands showroom, and listed online at cavalo.com.au. While many dealers focus on niche segments, Cavalo presents the full spectrum of prestige cars. From everyday luxury and family-friendly SUVs to high-performance supercars and rare collector models.

Behind the showroom floor lies one of Cavalo’s most powerful engines, its prestige car-buying operation. Every month, Cavalo purchases hundreds of vehicles, with sellers ranging from private owners to dealer networks. For the public, the process of selling a car is fast, transparent, and designed for convenience. Sellers can submit their vehicle details online or speak with the acquisitions team directly, Cavalo handles the rest, from inspection to payment and pick-up. It’s a level of ease and trust that’s rare in prestige car buying and is what fuels Cavalo’s constantly refreshed inventory.

Another major pillar of the business is the Cavalo Prestige Service Centre, purpose-built for setting a new standard in prestige vehicle servicing. Open to the public and fully equipped with 21 hoists, advanced diagnostic technology, and a team of experienced technicians, it offers genuine dealer-level servicing across all major brands. Every service includes OEM parts, LIQUI MOLY-approved oils, digital logbook updates, a full vehicle health check, and a complimentary wash and vacuum. With early drop-offs, loan cars, and local pick-up available, it’s set to elevate the servicing experience in Melbourne.

Financing is another key part of the Cavalo ecosystem, built from the ground up to go far beyond the typical dealership or broker model. With access to over 50 lenders, bespoke loan products, and industry-specific vehicle expertise, Cavalo Prestige Finance delivers tailored solutions at scale. Innovating with leading fintech systems, the team offers seamless, end-to-end service, from approval through to delivery. Given their sheer volume, bespoke loan products and options are sourced for customers that are simply unmatched by other dealers and brokers. It’s a smarter, more specialised approach to prestige vehicle finance.

Cavalo Prestige also offers a dedicated hand car wash and detailing service on-site, open to the public seven days a week. Designed specifically for prestige vehicles, they offer quick cleans to full interior and exterior detailing, delivering showroom-level presentation without the price tag.

And beyond the automotive offering, Cavalo’s vision as a destination starts to take shape. Roasting Warehouse operates a café within the building, serving specialty coffee and food. A few metres away you’ll find a fully equipped podcast studio where Sooshi Mango records live every week, as well as a 25-seat cinema, and an upstairs courtyard with views across Melbourne’s CBD skyline.

Leadership Team:

Cavalo Prestige is spear-headed by CEO and Managing Director, Cameron Pascoe. With a strategic vision shaped off the back of 30+ years in the trade, Pascoe conceptualised the foundations of a project that could scale, a prestige dealership united by both retail and wholesale under one roof, with the right people and the right purpose. Pascoe’s known for launching and growing one of Australia’s most successful interconnected automotive enterprises, the Port Motor Traders group. Collaborating alongside Wes Maas and Hass Fahd, Pascoe brings strategic clarity and the executional strength to transform ambitious ideas into reality.

As the driving force behind the project, Wes Maas, the majority owner, is best known as the founder and CEO of the $1.5 billion ASX-listed Maas Group. His story began with a $14,000 bank loan, a bobcat, and a tip truck. Today, he leads one of the country’s most successful construction and property businesses from regional NSW. With a track record of building and scaling successful businesses, Maas recognised the potential with this opportunity in the prestige automotive market. After being introduced to Cameron Pascoe and Hass Fahd, Maas recollected “We had about 10 or 15 first dates, worked each other out, and made sure we were aligned in culture and values”. The shared values came together, and as Maas puts it, they had a vision to “Give people an extraordinary experience… To build every single part of the business to be the best.”

As Cavalo Prestige’s General Manager of Retail, Hass Fahd is a true powerhouse of people, energy, and connection. As one of the most influential names in the industry, built over two decades in automotive, Fahd is no stranger to leading and growing successful networks of prestige dealerships. With a decade in senior leadership roles, Fahd has built a reputation for creating an incredible culture and inspiring trust from both customers and team members. With such expertise on the retail front, Fahd brings the discipline, drive, and intuition needed to lead one of Australia’s highest-performing prestige retail operations.

Together, the trio brings scale, experience, and a deep understanding of the industry. But more than that, they bring alignment; a rare mix of ambition, integrity, and a commitment to building something that lasts. “What we’ve done so far is pretty amazing, the team is unreal.” – Maas.

The future:

While Cavalo Prestige has quickly established itself as one of Australia’s newest and largest prestige dealerships, its ambitions are just getting started. A growing lineup of ambassadors now calls Cavalo home, including Jimmy Bartel, James Hird, and the comedy collective Sooshi Mango to name a few.

Partnerships like the sponsorship of the Port Melbourne Football Club speak to the brand’s local roots, while a calendar of events, including Cars & Coffee mornings and community-driven activations, will bring customers and enthusiasts together in a way that’s rare for the prestige space.

With a mission to create a destination dealership that sets a new benchmark for prestige in Australia, Cavalo has started the journey with promise. From the showroom floor to the workshop, the finance office to the café, every element has been designed to create the ultimate prestige dealership.

Visit Cavalo Prestige at 99 Lorimer Street, Docklands, or learn more at cavalo.com.au